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We are Josh and Amelia, also known as The Reducers. We are both currently in our third and final years at Varsity College, Durban North, studying Financial Management (Amelia) and Bachelor of Computer Information and Application Development (Joshua) and we are also the owners of our skincare brand Reduce Skincare.

We came up with the idea of Reduce at the end of 2017 and half way through 2018 we were an established small business. The main idea behind our company is to provide affordable, natural alternatives to any person, as well as spread a message of self-love, environmental sustainability and simplicity. We have made an impact in the small amount of time we have been operating and we are so excited to keep on growing, learning and improving the lives of our customers and community!


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